The author and philosopher and the Ogilvy Group UK vice-chairman join John Plunkett at the Cannes Lions International Festival of Creativity to discuss how ideas relating to resilience, uncertainty, randomness and variation can apply to the advertising industry. They look at how the ’80/20′ theory of resource allocation can lead to disproportionate gains for minimal risk
Nassim Nicholas Taleb and Oglivy’s Rory Sutherland on risk – Cannes Lions 2013 video | Media | guardian.co.uk
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