Not only, against neophilia, it is the oldest and most archaic practices, habits, and methods that -conditional on having survived – should last the longest; but the most unexplainable and irrational ones will do best. The more unexplainable, the more robust. The irrational is indestructible. [All comments that do not get the "conditional on having survived" will be deleted. Hint: robustness and Lindy effects.]